Potential Jobs in the field of Hockey Analytics

The recent NHL hirings are a good indication that there will be more jobs out there for hockey bloggers, especially those who have a good understanding of analytics. Analytics really is a continuous discussion, so following the flow of information that comes from the process can shed some light on what areas of the game will likely hire more individuals.

So far we’ve seen a few bloggers get hired to work on the analytic departments of NHL clubs. My assumption here is that they’d sift through all the of the available data and provide recommendations on things like player personnel and possibly game tactics.

But as we’ve seen the Leafs do, recently hiring Darryl Metcalf, there’s also a need to collect data and then publish it in an easy-to-use, dashboard format for management and coaches to access. As we’ve seen online, there are a lot of fans who have developed tracking software and reporting tools, like Super Shot Search, Player Usage Charts and Shift Chart, that might be of interest to NHL clubs

Taking it one step further, teams will likely need some in-game analysts who can gather and share information to fans and the media. Teams typically provide some sort of game file with an assortment of stats and other information. These types of communication pieces will now likely include some high level stats that could be of interest to the public.

Teams may also look for people with coaching experience, who might have experience applying the analytics to coaching tactics. For instance if a club is finding that their defenceman is struggling and the opposition has been found to be strategically attacking his side of the ice, how does a team respond?

Teams may also want simple data trackers, and could rely on external companies, such as the one in Europe that specializes tracking soccer games

And of course, like in any professional sport, there are many, many people outside of the league who want to dissect the play of a team and players, including journalists, broadcasters and of course fans.

There will definitely be a huge demand for writers, specializing in data journalism, as major sports websites will want people who understand the full spectrum of analytics and its application to the game. But tv and radio broadcasters (in-game color commentators, talking heads, etc) will also have job openings, as there will likely be more discussion pertaining to the new questions from viewers about what impact the analytics will have on team success.

Following the flow of information, there will be a very high demand for hockey analytic expertise outside of the game. This would include groups involved in fan engagement such as video game developers, fantasy league service providers and even gambling sites. These external groups have always relied on hockey information to supplement the fan experience, and will likely look to expand their operations to include additional advanced stats (if they haven’t already).

And keep in mind, others that you may not expect to care about analytics just might be looking for some help to understand teams and players. Maybe there’s an advertising company out there that wants to align itself with a team that will  have a talented young core (that gets lots of ice time), for branding purposes. It’s a stretch, I know, but analytics really is a continuous discussion that can lead down many different paths.

Any job that is related to hockey analytics will require an individual to possess more than an understanding of analytics. Taking a step back and following the flow of information that can come from analytics, there will be a growing need for individuals with various backgrounds and experience. Organizations will likely search for people with information technology, broadcasting, or communication skills, among others, to really solidify their approach to analytics. The good news is, anyone who is interested in working in this field can begin honing their skills online using blogs and other publicly available applications.

Oilers4Life

Source: Edmonton Oilers

Source: Edmonton Oilers

Derek Zona of Copper and Blue posted an interesting question for Edmonton hockey fans: Why haven’t you quit the Oilers?

It’s a fair question that I’m sure most Oiler fans have thought about. The team last won the Cup in 1990. It’s been eight years since the team made the playoffs. And since Daryl Katz took ownership of the club, the Oilers have been the worst team in the entire NHL.

For an outsider who may not value sports fandom, this may seem like a bizarre scenario: sports team keeps losing, yet the fans keep coming back for more. So here’s my response to Derek’s question.

Being a fan doesn’t follow the same traditional model of consumption that other products rely upon. It really functions in a unique ecosystem that has all sorts of weird norms and values. It’s tough to rationalize a lot of what happens in a cartel like the NHL and compare it to other consumable products.

A key element of being a fan of sports teams is continuously extending the product, before, during and after any game. Think of the conversations you’ve had about the Oilers with others, the articles you read, the stats you’ve glazed over, the digital artifacts you may have created (i.e., blogging, Youtube, etc). I don’t think there’s any other product for humans to consume that involves so much time and effort.

All of this continuous extension really engrains the fans deeper into their team. Quitting the team means you leave behind the continuous extension, a lot of which is spins off some extremely positive stuff that probably gives fans some relief from the losing. A lot of the positive relationships built, whether it’s at the game or online, keep fans following the shared product. And having a shared product like the Oilers also gives us a vehicle to connect with others and share our own ideas and values….all the stuff that’s critical for community building.

Trying to calculate your sunk costs like they do in the Freakonomics podcast (“The Upside of Quitting”) Derek links to is tougher for sports fans who consider quitting their teams. It’s tough to put a number on the emotional and intellectual investment you put into following the game and extending the content.

So good luck to the Oiler fans who want to quit now. Especially the bloggers and hockey analytic folks who have made valuable contributions to the game. Your creativity and intellectual contributions have you got you all in too deep. 😉

Related: Hockey Gossip and Blogs (2012, February 1)

Importance of Hockey Analytics II

Source: Zimbio

Source: Zimbio

Originally posted at Hockey in Society.

It’s been remarkable to see how quickly the field has developed over the past few years. The amount of new information being derived from hockey analytics has grown and continues to be discussed across a large and diverse online community. And while the focus has rightfully been on the hockey data and extracting meaningful patterns, it’s important to assess some of the foundational concepts that have supported the development and growing popularity of hockey analytics.

Analytics in any industry is a continuous process. Regardless of what patterns are found, new questions will arise to continue advancing the discussion initiated by analytics. Hockey analytics is no different as it really is a never ending process to uncover, share and build upon new information. Because it pertains to professional hockey, there is new data available almost every day and involves analysis from anyone that’s interested in the topic. The game itself, including the off-ice business (i.e., trades, free agency, draft) is highly chaotic and at times unpredictable.

Related: Importance of Hockey Analytics – Hockey in Society (2012, June 11)

What makes hockey analytics, or any sports analytics unique, is that it’s being done in an open environment that allows for anyone with basic analytic and communication technology tools to join the discussion. Using blogs and Twitter, participants have created a very collaborative environment that supports discussion and the continuous extension of ideas and information.

Continue reading

Deconstructing the Jersey Toss

"The medium is the message." (1964)

“The medium is the message.” (1964)

Originally posted at Hockey in Society.

The jersey of any sports team, professional or not, holds a history, a story, and many different meanings. The message that resonates with any sports jersey is different depending on who is involved in the communication process. To some, the jersey simply designates who plays on what team. For others, a jersey holds significant, personal meaning which can be immersed in a narrative to build and share.

During two embarrassing losses on home ice this past season, two Edmonton Oilers jerseys were tossed by fans on to the ice. Both were acts of frustration and disapproval towards the club and their miserable performance. Many understood why the fans threw the jersey, while others, including Oilers goaltender Ben Scrivens, questioned why the jersey was used as the medium to send a message.

“I’m from (Edmonton). You’re not just disrespecting guys in the room you’re disrespecting guys who wore the jersey before us … Messier, Gretzky, they all take pride in wearing that jersey. You’re a fan, you get to say and do whatever you want, call me whatever name you want, but when it comes to that logo, that’s a sacred thing for us. It’s disheartening for me to see our fans treat it that way.” (Canoe.ca)

The crumpled jersey on the ice for all to see was significant because it was an extreme response to a poor performance. It brought to light the narratives, history and meaning we each have as fans of the team. And, aside from the disrespect to the past players as Scrivens pointed out, the toss of the jersey also challenged and disrupted the traditional communication channels sports fans have established with their team. Continue reading

Oilers Positives and Negatives 2013-2014

oilers_sabres_hockey_30120629-e1391483874353

Source: O.Canada.com

It’s disappointing when something doesn’t meet your expectations. It’s even more disappointing when your expectations weren’t even that high to begin with.

My prediction at the start of the year was that the Oilers would finish between 10th and 12th in the west. RNH was recovering from shoulder surgery. Gagner got hurt in pre-season. And, compared to playoff teams from last year, the Oilers defensive core lacked NHL talent and experience. Add to the fact you had a coaching staff with very little experience and a very young top-six, I just couldn’t see this club making the playoffs as a wild card.

Going through my Oilers posts from this season, I’ve compiled what I think were the positives (believe it or not, there were some) and negatives.

Continue reading

Hockey Fans and the Leviathan II: All Three Zones Tracking Project

Yochai Benkler

Yochai Benkler – Author of Penguin and the Leviathan

Corey Sznajder of The Shutdown Line is seeking funding for a project that will collect very unique hockey data.

Here’s a short description of the All Three Zones Tracking Project:

I am tracking zone entries & exits for every game of the 2013-14 NHL season and making the data available publicly through either an e-book or an online database. What I end up doing will depend on how much money is raised through this. In addition to this season, I may also track previous years and include playoff data.

If you’re at all interested in supporting Corey, follow this link.

A couple things to note:

  1. Corey is going to manually collect data that isn’t available anywhere else. It’ll be interesting to see how others will use it to develop new ideas and information.
  2. It’ll also be interesting to see what other projects focussed on hockey analytics and data collection could pop up that will utilze crowdfunding/crowdsourcing.
  3. Even if you’re not into analytics or you don’t think you’ll use the data collected by Corey, knowledge and information about the game will grow because of this project. Fans/bloggers will use this data to create new ideas and add to the current discourse that surrounds the game.

Related Links:

Hockey Fans and the Leviathan – The SuperFan

Thoughts on the Oilers: HNIC; Fighting; Fans; NASSS Conference

Source: The Windsor Star

Source: The Windsor Star

Another awful loss at home on Hockey Night in Canada this past weekend. Would be nice to get a win on HNIC. CBC does a good job showcasing the teams and get a big audience, but unfortunately, the Oilers can’t get their act together. The last two high profile HNIC games for the Oilers have been losses with their team weaknesses being exposed.

Not easy going on CBC After Hours to talk about the loss, but Ference did a nice job explaining the struggles on Saturday. I’m a big fan of the show, mainly because it’s pretty raw, so you got to see just how disheartening the loss was for the captain. You can view the interview here: CBC After Hours.

The Oilers are starting up a four game roadtrip tonight. Let’s hope this group figures it out and shows up with a better strategy and effort.

Fighting

Not at all surprised by the Emery-Holtby “fight” this past weekend. Situations where one goalie pummels another unwilling participant can be expected in a league that supports fighting and has very subjective rules. And as long as these things happen, the league will continue to be a niche sport in the world.

Even though the Flyers won their next game after their embarrassing loss, you’ll be hard pressed to convince me that the line-brawl had any influence. The majority of fights are just side shows, that slow down the game and either results in a 20 second wrestling match and/or a serious brain injury. Really isn’t my thing.

Fans

With the Oilers on a five game skid and back-to-back home ice shut-out losses, there’s a real nasty vibe among the fans. The in-house crowd showed their displeasure and the online world is just a depressing place right now.

2013 NASSS Conference

The North American Society for the Sociology of Sport conference is being held in Quebec City this week. There’s a tremendous amount of research being shared at these events by students and researchers.

For a summary of the hockey related research being presented at the conference, check out Hockey in Society.

Recommended Links

Breaking Up is Hard to Do – My Life on the E-List

Infinite Happiness – OilersNation

What a Joke – Oilers Addict

Finding a Spark for the Edmonton Oilers – Oil on Whyte

Grindhouse – Lowetide

 Two Reasons Not to Give Up Hope on the Edmonton Oilers – Cult of Hockey

Research Ideas

Source: Wikimedia Commons

If I had extended my tenure as a student, my research would have probably focused solely on hockey fans who conduct data analytics. Blogs, which was the focus of my MACT final project, would play a prominent role, along with other social media tools and analytics software.

That got me thinking of what other research projects could possibly spin out from the research I did complete. Here’s my random, evolving list:

–       History of hockey analytics

–       Comparison of hockey fans across teams, regions and their online activity

–       Does following a horrible team make you more likely to get into hockey analytics? Looking at you, Oilers fans.

–       Interview people who do hockey analytics to find out why they do it, what methods they use, what barriers they face and/or what they think the future holds for hockey analytics.

Hockey Bloggers with Press Passes

Without a doubt, a tension exists between hockey bloggers and those who work as members of the mainstream media (MSM). The lines that separate the two groups have blurred as both fans and those with official press passes to cover the game interact and participate online. Communication tools and software have become more readily available and easier to use, allowing anyone with a basic understanding of the technology, and an interest in the game, to participate online.

In the past few years, bloggers have made the jump to more mainstream platforms and  we’ve also seen those with press passes, such as fomer Edmonton Journal writer Robin Brownlee, get into blogging. In his latest post for OilersNation, “Deep Thoughts XXIV: Ties that bind”, he had this to say about the current state of hockey coverage: Continue reading

Information Diet for Hockey Fans

Source: Wikimedia Commons

Recently read an insightful book called “The Information Diet: A Case for Concious Consumption” by Clay Johnson (2012). Using the current food/obesity epidemic as an analogy, Johnson highlights the problems with our current pattern of information consumption. Some alarming things really come out of this book including how the over-consumption of information:

  • impacts our autonomic nervous system (i.e., how email or Facebook alerts change our breathing patterns)
  • impacts our understanding of topics, which can lead to  biases and poor decision making
  • changes how we behave as a collective group including our ability to collaborate with individuals holding conflicting ideas

I think most can attest to the disruption information can cause in our personal and professional lives. Smartphone’s have converged our information streams, making email, social media, RSS feeds, etc conveniently centralized and easily accessible. As great as it is to have information readily available, conscious decision making is required by individuals to control and efficiently use the content we consume. This doesn’t mean just setting up filters, but also to question the source and added processing of the information.

While Johnson cites his experience working within American politics, I tried to relate his ideas to the experience of hockey fans. Sports fans are different than fans of other genres such as movies, films and literature as they have been found to engage with the game before, during and after live events (Gantz et al, 2006). With so many sources of information and so much to do with it, including fantasy league participation, gambling and blogging, fans are vulnerable to information over-consumption. The information can be disruptive to fans day-to-day lives and impact their mental state and decision making. Then again, “fans” is, in fact, short for “fanatics”.

With the NHL Draft passing by and the start of free agency on July 1, I would love to hear the experience and tactics of fans dealing with the abundant information.

References:

Gantz, W., Wang, Z., Paul, B. & Potter, R.F. (2006). Sports versus all comers: comparing TV sports fans with fans of other programming genres. Journal of Broadcasting & Electronic Media, 50(1), p. 95-118.

Johnson, C. (2012). The Information Diet: A Case for Conscious Consumption. USA: O’Reilly Media

Related links:

Infovegan (SuperFan 2.0)

NHL Trade Deadline: Speculation, Rumors and Information Overload (SuperFan 2.0)

Importance of Hockey Analytics (Hockey in Society)

Information Malnutrition (National Post)

Is it time for you to go on an “Information Diet”? (NPR)