The recent NHL hirings are a good indication that there will be more jobs out there for hockey bloggers, especially those who have a good understanding of analytics. Analytics really is a continuous discussion, so following the flow of information that comes from the process can shed some light on what areas of the game will likely hire more individuals.
So far we’ve seen a few bloggers get hired to work on the analytic departments of NHL clubs. My assumption here is that they’d sift through all the of the available data and provide recommendations on things like player personnel and possibly game tactics.
But as we’ve seen the Leafs do, recently hiring Darryl Metcalf, there’s also a need to collect data and then publish it in an easy-to-use, dashboard format for management and coaches to access. As we’ve seen online, there are a lot of fans who have developed tracking software and reporting tools, like Super Shot Search, Player Usage Charts and Shift Chart, that might be of interest to NHL clubs
Taking it one step further, teams will likely need some in-game analysts who can gather and share information to fans and the media. Teams typically provide some sort of game file with an assortment of stats and other information. These types of communication pieces will now likely include some high level stats that could be of interest to the public.
Teams may also look for people with coaching experience, who might have experience applying the analytics to coaching tactics. For instance if a club is finding that their defenceman is struggling and the opposition has been found to be strategically attacking his side of the ice, how does a team respond?
Teams may also want simple data trackers, and could rely on external companies, such as the one in Europe that specializes tracking soccer games.
And of course, like in any professional sport, there are many, many people outside of the league who want to dissect the play of a team and players, including journalists, broadcasters and of course fans.
There will definitely be a huge demand for writers, specializing in data journalism, as major sports websites will want people who understand the full spectrum of analytics and its application to the game. But tv and radio broadcasters (in-game color commentators, talking heads, etc) will also have job openings, as there will likely be more discussion pertaining to the new questions from viewers about what impact the analytics will have on team success.
Following the flow of information, there will be a very high demand for hockey analytic expertise outside of the game. This would include groups involved in fan engagement such as video game developers, fantasy league service providers and even gambling sites. These external groups have always relied on hockey information to supplement the fan experience, and will likely look to expand their operations to include additional advanced stats (if they haven’t already).
And keep in mind, others that you may not expect to care about analytics just might be looking for some help to understand teams and players. Maybe there’s an advertising company out there that wants to align itself with a team that will have a talented young core (that gets lots of ice time), for branding purposes. It’s a stretch, I know, but analytics really is a continuous discussion that can lead down many different paths.
Any job that is related to hockey analytics will require an individual to possess more than an understanding of analytics. Taking a step back and following the flow of information that can come from analytics, there will be a growing need for individuals with various backgrounds and experience. Organizations will likely search for people with information technology, broadcasting, or communication skills, among others, to really solidify their approach to analytics. The good news is, anyone who is interested in working in this field can begin honing their skills online using blogs and other publicly available applications.