Data analytics is a collaborative exercise with the network (both operational and social) being a critical component of any analysis. The right environment has to be in place for people to contribute, develop and share data. To transform the data into information, context is drawn from the network as individuals apply their backgrounds, experiences and ideas to push the development of a concept. Once the data transforms into information (and later knowledge), the network will distribute the information to those who can use it and develop it further.The importance of collaboration was highlighted at the Analytics, Big Data and the Cloud conference, which presented various topics related to data analytics such as health, productivity and community. One session of personal, and academic interest, was related to professional sports. A description of the session: Continue reading
A few examples of mashups involving the game of hockey. Professional sports aren’t just events fans attend for entertainment. Instead, they become engrained in the culture surrounding fans.
Hockey and Religion
A church in Montreal took out an ad in a local newspaper encouraging fans to pray for a playoff spot for the Montreal Canadiens (via The Star).
Through different tools and applications, the space between fans and professional athletes has diminished significantly. The conduit between the two parties has been removed as social media replaces traditional media outlets as information distribution platforms. A new relationship exists between fans and professional athletes as the rules of engagement are still being worked out.
Recently, a blogger compiled some statistics to examine the amount of chances a team creates when a certain defencemen are on the ice. Using both traditional hockey stats and advanced statistics, Dellow pointed out how Oilers defenceman Ryan Whitney struggled in comparison to his teammates. Dellow then posted his findings on Twiiter, much to the chagrin of Whitney.
Not surprised the blog post upset Whitney. Reputation is critical for professional athletes and their market value. But the work of hockey bloggers is becoming more and more engrained in the mainstream information surrounding the game of hockey. Fans are analyzing the game and using various communication tools to create, develop and share information that reaches professional athletes and managers.
Whitney’s tweet was trying to reduce the significance of the blogger by portraying the individual as someone who’s distant from the game. I do agree that bloggers are similar to World of Warcraft and fantasy league fans as they all engage within a participatory culture. All three categories include fans who do more than just consume, but also produce new, creative content.
But it would be in Whitney’s best interest to see fans more than just passive consumers of the game. Rather than mock the blogger, Whitney would be better off either ignoring the critique completely or raise counter-arguments. The last thing he should do is mock fans who participate as contributors to the information surrounding the game.
Saw a documentary called Teenage Paparazzo, which follows the adventures of a 14 year old paparazzo and explores the relationship between celebrities, paparazzis and fans. Adrian Grenier interviews different paparazzos, celebrities and academics, including Dr. Henry Jenkins of MIT, and highlights the celebrity-obsessed culture across different mediums.
In a conversation with Adrian Grenier, Dr. Jenkins had this to say regarding celebrity gossip:
Going from a society of small towns where people gossiped about the town drunk to an era of the internet, who do we choose to talk about? We can’t talk about our aunt and our uncle or the guy down the street because we don’t share that in common.
But we share you in common.
So I would say one of your jobs as a celebrity is to be the subject of gossip. When we gossip about someone, the person we’re gossiping about is actually less important than the exchange that takes place between us. We’re using that other person, the celebrity, the town whore, whatever, as a vehicle for us to sort of share values with each other to sort through central issues that are…
Ironically enough, Dr. Jenkins was interrupted by a fan asking to take a picture with Grenier.
There’s definitely a lot of similarities between those who follow celebrities and those who follow hockey. Aside from both being groups of fans who express their fandom using different outlets, they both engage in gossip.
I remarked last year at the amount of speculation that is prevalent throughout the game of hockey and what causes its generation. Dr. Jenkins’ remarks add another element to the rumor/gossip activity, which is the fan desire to exchange values and ideas with one another. The game itself is the common object to discuss and it’s through the interaction with other fans that allows them to express their own values and ideas.
This opportunity to share is what makes blogging the ideal platform for hockey fans. It’s easy to set up a blog, publish content and discuss with other fans. Blogs also offer a way to keep a running log of fan values and ideas, and have made it possible to link the content across a massive network. Values and ideas are able to develop and evolve over time, which is then used to fuel more gossip and speculation.
Grenier, A. et al. (Producers), & Grenier, A. (Director). (2010). Teenage Paparazzo [Motion picture]. United States: Reckless Productions.
Different list, same flaws.
The Hockey News released its annual list of people with power and influence this month. I mentioned last year that the list completely ignores those with online influence and even cited one blogger who broke a major story in 2011. The good news is they included Dellow in their list this year. The bad news is, they ignored everyone else.
Here’s what Jason Kay, the editor of The Hockey News, says about the top 100 people of power and influence:
“We consult handfuls of industry experts to validate, or deny, names we have in mind and to unearth people we may not have considered. And it’s important to us that the list reflects all aspects of our world: from executives to players; from heads of industry to media; from viewers to doers” (P. 4).
First off, there isn’t much to get fired up about since the list lacks any real research. Its based on the top newsmakers of the years, plus the opinions of those within the hockey community. Secondly, Kay (2012) wants to reflect all aspects of our world, but leaves out fans and online activity. The kicker for me is the last part claiming that the list wants to include everyone “from viewers to doers” (P. 4). How about viewers that are doers? Fans that do more than just consume the product but actually do something with what’s available.
I’ll leave it to The Hockey News to come up with their lists. But until they start exploring more than newsmakers and use valid and reliable research methods, it’ll lack any credibility.
Campbell, K. (2012). 100 People of Power and Influence. The Hockey News, 65 (14), p. 16-31.
Blogger Tyler Dellow over at mc79hockey.com is looking for volunteers to track statistics from Oilers games. Instead of the standard goals and assists which are already offered by the league, Dellow proposes some advanced statistics tracking:
I divided the rink into 24 zones and recorded where each event started and ended. I did, I think, come up with some interesting stuff, even in only ten minutes. I was recording what happened with the puck when a player touched it and where he touched it.
The collaborative effort of fans to collect and analyze data will be something to see if it can get off the ground. If there’s anyone interested in helping, you can contact Tyler (email@example.com). The challenge will be to breakup the work so that it can be manageable and provide a high enough degree of satisfaction that participants come back to do more.
Once my research proposal is approved by the University of Alberta, I’ll start examining the online behavior of hockey fans. One thing I hope to uncover is how this level of fan participation isn’t surprising, considering how committed fans are to the game of hockey, the participatory culture that exists and the technology available. As I mentioned in my post NHL Needs to Provide More Data, the NHL can either start helping fans out and be part of the movement, or just watch the collective creativity take flight.
Benkler (2011) put it best:
For the commons has finally come into its own. Because in today’s knowledge economy, the most valuable resources – information and knowledge – are themselves a public good, and the best way to develop and maximize this good is through millions of networked people pooling that knowledge and working together to create new products, ideas, and solutions (pg. 153).
Benkler, Y. (2011). The Penguin and the Leviathan: The Triumph of Co-operation over Self-Interest. New York: Crown Business.
A superfan is someone who falls under the prosumer definition. They catch games, collect merchandise and follow the game religiously. They have a solid understanding of the game and are on top of the latest news and information. But with new technology, fans have evolved and now play a more active role within the game. These fans create content related to the game and work within a network to develop information and knowledge. The 2.0 part of it refers to O’Reilly’s definition of web 2.0 and the technology fans have used to create, maintain and share information.
Think the term Superfan 2.0 suits them just right.
Since my research is looking at how hockey fans are produsers (Bruns, 2008), I think it’s important to compare produsage to prosumerism. Both sound similar, but are very different.
The vast majority of research that examines professional sports depict fans as consumers or prosumers. Consumers are those that consume. Prosumers, coined by Alvin Toffler in 1980, are consumers that become active in designing and improving the products in the marketplace. Current research looks at consumption patterns of sports fans, but also how these fans are having an input on the products they consume.
Produsage, on the other hand, is “the collaborative and continuous building and extending of existing content in pursuit of further improvement” (Produsage, 2007, para.2). Produsers build on existing content to create new content. In this case, fans become unique producers unaffiliated with the main sources such as professional sports leagues and broadcast networks. Information is the content that my research examines, with blogs serving as the specific tool fans use to produse.
The availability of hockey games and related information is the result of hockey prosumers. Fans demand content be available on mobile phones and applications and the league responds. In this case, fans don’t create anything new. They simply assist in enhancing the product.
Fans who blog on their own or in collaboration with other fans, serve as one example of produsers. They create their own content using what’s available to them, which in this case is the game of hockey. They create, maintain and share their information online and are unaffiliated with official producers. Sports fan produsage lacks research right now, and could provide insight into changing role of the hockey fan.
Bruns, A. (2009). Blogs, Wikipedia, Second Life and Beyond. New York: Peter Lang Publishing.
Produsage. (2007, December 31). Produsage: A working definition. Retrieved from http://produsage.org/node/9
Produsage. (2009, April 5). Beyond Toffler, beyond the prosumer. Retrieved from http://produsage.org/node/58
Prosumer. (2011, August 5). In Wikipedia, The Free Encyclopedia. Retrieved 05:10, August 28, 2011, from http://en.wikipedia.org/wiki/Prosumer
Toffler, A. (1980). The Third Wave. USA: Bantam.
Toffler, A. (1990). Powershift: Knowledge, Wealth, and Violence at the Edge of the 21st Century . USA: Bantam.
Regarding the importance of the internet to creativity:
Having easy access to people who share their passions means that individuals can be inspired by each other’s work and ideas – which can lead to a positive spiral of people doing better and better things and inspiring more and more activity by others. This could happen before the internet, in clubs and societies, but it would tend to be slower, and the inspiring inputs would most likely be fewer, and less diverse.
After losing to the Boston Bruins in game seven of the 2011 Stanley Cup Finals, people took to the streets of Vancouver and began a riot. Stories and photos can be found here:
While watching the CTV News live feed, as well as seeing images on Twitter and Google Realtime, I couldn’t help but notice how many people stood around the madness and took pictures with their smart phones. One can assume that these were used to share over social media (Facebook, Twitter, etc) but also to send to friends who weren’t there.
Social media tools are higly personable. In an attempt to capture that personal experience of an event such as these post-game riots, people stood in the masses and risked their well being. To let people know that they were there, people slowed down police efforts and contributed to the escalation of violence and chaos.