There’s thousands of storylines to follow as a fan. A team’s quest for a championship. A player’s development from a junior player to a professional. A league wide battle for top spot. Each game, each play, each season is made of stories. Each game story consists of the same things. Characters, settings, time period, problems, resolutions.
Fans follow these storylines but have always been able to create their own.
For instance, they can follow a local player who goes from the neighborhood rink to the Hall of Fame. Mainstream media outlets, newspapers and blogs can also create a story for such a player, but a fan can have a different take on them. Perhaps they knew them personally or had more knowledge than what made it to the papers.
As commenter’s on blogs, message boards and social media sites, fans can give input on the story and perhaps sway the perspectives of others. In this case, fans not only follow storylines, but they also become part of it as well.