Just wrapping up a great course called Digital Tribes. The concept of cyber culture will probably sneak into the final project for good reason.
The one thing that stuck out most is the fact that culture plays an integral role in online behavior. A culture that is open to ideas, welcomes both participants and observers will probably be more successful. If you want to get people to contribute and share ideas and knowledge, you have to provide an environment that is open and ready. This culture is formed by the technology being used, the structure, including norms and values, and of course the people.
Perhaps this is why the Oilers online fan community has grown to be what it is today. People spread all over the world are talking about the Oilers, sharing ideas and generating knowledge regularly. One thing you will notice when surfing these blogs is the openness to comments. Some comments last a couple sentences, others go on for paragraphs. But both are accepted and reflected upon by the blogging community. The comments that are vulgar, or may be irrelevant are often ignored and eventually get phased out. The majority of the comments have some thought behind it and are typically responses to previous ideas.