Deconstructing the Jersey Toss

"The medium is the message." (1964)

“The medium is the message.” (1964)

Originally posted at Hockey in Society.

The jersey of any sports team, professional or not, holds a history, a story, and many different meanings. The message that resonates with any sports jersey is different depending on who is involved in the communication process. To some, the jersey simply designates who plays on what team. For others, a jersey holds significant, personal meaning which can be immersed in a narrative to build and share.

During two embarrassing losses on home ice this past season, two Edmonton Oilers jerseys were tossed by fans on to the ice. Both were acts of frustration and disapproval towards the club and their miserable performance. Many understood why the fans threw the jersey, while others, including Oilers goaltender Ben Scrivens, questioned why the jersey was used as the medium to send a message.

“I’m from (Edmonton). You’re not just disrespecting guys in the room you’re disrespecting guys who wore the jersey before us … Messier, Gretzky, they all take pride in wearing that jersey. You’re a fan, you get to say and do whatever you want, call me whatever name you want, but when it comes to that logo, that’s a sacred thing for us. It’s disheartening for me to see our fans treat it that way.” (Canoe.ca)

The crumpled jersey on the ice for all to see was significant because it was an extreme response to a poor performance. It brought to light the narratives, history and meaning we each have as fans of the team. And, aside from the disrespect to the past players as Scrivens pointed out, the toss of the jersey also challenged and disrupted the traditional communication channels sports fans have established with their team. Continue reading

Hockey Analytics: The new wave of information and the online fan community that is driving the field

In case you missed it, the Communications and Technology graduate program at the University of Alberta hosted a public lecture on hockey analytics this afternoon in Edmonton.

        Link to full lecture on Livestream

        Event details including speaker bios

We had a great turnout in the classroom with people of various backgrounds in attendance. Along with hockey fans, there were members of the U of A faculty, students, bloggers and even employees of the Edmonton Oilers in the classroom.

I want to thank Michael Parkatti for his in-depth presentation of hockey analytics. Michael’s contributions to the field of hockey analytics have been extremely valuable and he continues to track game stats on his blog, Boys on the Bus. I really hope people left the session with not only a better understanding of hockey analytics, but also an appreciation for the work fans have done online.

My main motivation for putting this session together was to promote the field of hockey analytics and really showcase the kind of work hockey fans are doing online. Hockey analytics is still many years behind other sports in terms of tracking and collecting data. But there really is a lot of potential for continued growth and development of hockey information.

Continue reading