Bouncing back

Scoring at even-strength (5v5) has been a major problem for the Edmonton Oilers this season. After 16 games, or about 20% of the regular season, the Oilers rank 28th in the league with a 6.84 percent team shooting percentage. That’s only ahead of San Jose, Detroit, Anaheim and Nashville.

Last regular season, the Oilers finished the year right around league average with a team shooting percentage of 8.81 percent, good for 15th in the league. They started the 2023/24 season just as poorly, posting an almost identical shooting percentage after their first sixteen games – only converting on 6.46 percent of their shots.

Below is a graph showing the Oilers cumulative shooting percentage over the course of last season (orange line). It took them a while to get going, but they finished the regular season well. And the shorter blue line represents the Oilers cumulative shooting percentage for the current regular season.

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With the talent level they have and the team’s dominance when it comes to controlling the flow of play and scoring chances at even-strength, it’s likely that the Oilers team shooting percentage gradually improves and stops costing them games. But there’s a couple issues that they’ll need to address to improve their odds of scoring more frequently at even-strength.

First, the team needs to reduce the amount of low-danger shot attempts and shots. There’s been a few too many games where it’s felt like the opposing goalie is putting on an all-star performance. But it’s largely due to the Oilers rate of low-danger shot attempts (38.93 per hour) and low-danger shots on goal (13.91), both of which are close to highest in the league (based on Natural Stat Trick’s methodology). The Oilers are definitely a high-volume shot team, as they’re also good at generating higher danger chances. But when they do get those high danger chances, it’s like the opposing goalie is warmed up from all of the lower danger ones that they already faced and is making key saves.

The second issue for the Oilers to address is getting more shots from the forwards instead of the defencemen. So far this season, over 40 percent of their shot attempts and over 35 percent of their shots on goal are from their blueline, which is much higher than league average levels and the level they were at last year (refer to the table below). The team is about 5% higher than where they should be.

Proportion from defencemen (5v5) Shot attempts Unblocked shot attempts Shots on goal
League average (3 seasons) 34.3% 30.3% 29.6%
2023/24, Oilers 35.5% 31.0% 31.2%
2024/25, Oilers 40.1% 35.4% 35.3%

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Considering how much bigger and more skilled the goalies are, and how much tighter teams are playing defence, it doesn’t make sense to create shots from low-percentage scoring areas. We’re seeing a trend in shooters taking fewer shots, and making more east-west plays to create higher quality chances and improve their odds of scoring. Maybe it’s the lack of passing talent on the Oilers blue line causing this, or just the team getting used to one another after so many roster changes. But it’ll need to be addressed if the team wants to improve their shooting percentage – and start climbing back up the standings.

Data: Natural Stat Trick

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