Applying Everett Rogers’ Diffusion of Innovation theory to understand the adoption of hockey analytics
As fans, we all watch, follow and engage with the game very differently. Hockey analytics really is a supplement to our experience with the game, much like gambling, fantasy league and video games. What a person pays attention to during a game depends on their own experience, including their biases and preferences.
Aside from the information it’s creating and the impact it’s having on the game, hockey analytics is first and foremost a method of engagement with the game. Fans are far more than passive consumers and have used the communication technology available to fully immerse themselves in an active, participatory culture.
Having said that, hockey analytics is an innovative way to understand the game as fans try to detect some sort of meaningful patterns. Again, it’s not for everyone, but the fact is analytics, especially the…
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