Building the Narrative: Transmedia storytelling in professional sports

Hockey in Society / Hockey dans la société

By Sunil Agnihotri

Within any form of entertainment lies numerous narratives, designed to engage the audience. Television shows, books and films are all examples of entertainment that utilize plot development and characters to develop a storyline and convey some sort of message to the audience. Traditionally, storytelling came across a single medium, like a book, or an orator. But now the technology available has altered the way these narratives are distributed to audiences. For example, movies not only have their stories distributed across screens, but also across other platforms such as websites, video games and comic books. This is referred to as transmedia storytelling and can be described as:

“…..a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.” (Jenkins…

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