MACT Project Update

Source: Wikimedia Commons

The process of getting my research project approved by the University of Alberta is underway. A quick update on what exactly I’ll be doing:

My research study will be exploring this new breed of hockey fans that’s doing more than just consuming information. Instead, fans are creating, developing, sharing and maintaining information as a collective group.

I’ve selected a fan blog dedicated to the Edmonton Oilers as my sample. Using Bruns’ four principles of produsage as categories, I’ll explore different features of the fan site. It’ll be a content analysis, but with a qualitative approach rather than quantitative. What this means is, instead of counting frequencies or randomly selecting data, I’ll be sorting what I observe into themes and then analyzing the collected data.

What I hope to uncover is that hockey fans who blog are more than prosumers, or individuals who are really good at consuming and being what the NHL wants them to be. Instead, these fans can be considered produsers, who continuously extend the content they consume by working with others and various technological tools.

Bruns, A. (2009). Blogs, Wikipedia, Second Life and Beyond. New York: Peter Lang Publishing.

Zhang, Y. & Wildemuth, B.M. (2009). Qualitative analysis of content. In B. Wildemuth (Ed.), Applications of Social Research Methods to Questions in Information and Library. Retrieved October 18, 2011 from

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