Hockey Gossip and Blogs

Saw a documentary called Teenage Paparazzo, which follows the adventures of a 14 year old paparazzo and explores the relationship between celebrities, paparazzis and fans. Adrian Grenier interviews different paparazzos, celebrities and academics, including Dr. Henry Jenkins of MIT, and highlights the celebrity-obsessed culture across different mediums.

In a conversation with Adrian Grenier, Dr. Jenkins had this to say regarding celebrity gossip:

Going from a society of small towns where people gossiped about the town drunk to an era of the internet, who do we choose to talk about? We can’t talk about our aunt and our uncle or the guy down the street because we don’t share that in common.

But we share you in common.

So I would say one of your jobs as a celebrity is to be the subject of gossip. When we gossip about someone, the person we’re gossiping about is actually less important than the exchange that takes place between us. We’re using that other person, the celebrity, the town whore, whatever, as a vehicle for us to sort of share values with each other to sort through central issues that are…

Ironically enough, Dr. Jenkins was interrupted by a fan asking to take a picture with Grenier.

There’s definitely a lot of similarities between those who follow celebrities and those who follow hockey. Aside from both being groups of fans who express their fandom using different outlets, they both engage in gossip.

I remarked last year at the amount of speculation that is prevalent throughout the game of hockey and what causes its generation. Dr. Jenkins’ remarks add another element to the rumor/gossip activity, which is the fan desire to exchange values and ideas with one another. The game itself is the common object to discuss and it’s through the interaction with other fans that allows them to express their own values and ideas.

This opportunity to share is what makes blogging the ideal platform for hockey fans. It’s easy to set up a blog, publish content and discuss with other fans. Blogs also offer a way to keep a running log of fan values and ideas, and have made it possible to link the content across a massive network. Values and ideas are able to develop and evolve over time, which is then used to fuel more gossip and speculation.

Grenier, A. et al. (Producers), & Grenier, A. (Director). (2010). Teenage Paparazzo [Motion picture]. United States: Reckless Productions.

The Hockey News: 100 People of Power and Influence (2012)

Source: The Hockey News

Different list, same flaws.

The Hockey News released its annual list of people with power and influence this month. I mentioned last year that the list completely ignores those with online influence and even cited one blogger who broke a major story in 2011. The good news is they included Dellow in their list this year. The bad news is, they ignored everyone else.

Here’s what Jason Kay, the editor of The Hockey News, says about the top 100 people of power and influence:

“We consult handfuls of industry experts to validate, or deny, names we have in mind and to unearth people we may not have considered. And it’s important to us that the list reflects all aspects of our world: from executives to players; from heads of industry to media; from viewers to doers” (P. 4).

First off, there isn’t much to get fired up about since the list lacks any real research. Its based on the top newsmakers of the years, plus the opinions of those within the hockey community. Secondly, Kay (2012) wants to reflect all aspects of our world, but leaves out fans and online activity. The kicker for me is the last part claiming that the list wants to include everyone “from viewers to doers” (P. 4). How about viewers that are doers? Fans that do more than just consume the product but actually do something with what’s available.

I’ll leave it to The Hockey News to come up with their lists. But until they start exploring more than newsmakers and use valid and reliable research methods, it’ll lack any credibility.

Campbell, K. (2012). 100 People of Power and Influence. The Hockey News, 65 (14), p. 16-31.

Social Media Manager in Professional Sports

Professional sports has really embraced social media to promote its product, connect with fans and release news and updates regarding teams and players. Of course there’s a trade-off to the information that they, being the league, teams, and players release online. Professional sports entities also use the online fan community to gather information about their clients and keep tabs on what’s being said and done.

Realizing how important it is to interact with fans and utilize the information available, professional sports teams want to maximixe the opportunity.

The Edmonton Oilers are looking for a manager of social media. Job description and requirements are below:

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Fan Experience of Indian Premier League Cricket

In April 2011, Sportsnet began airing live Indian Premier League cricket games. I had heard of the IPL and thought I’d give it a chance. The cricket league runs for a couple months and has rules designed to complete games faster and make the game more entertaining. Teams are made up of players from around the world, giving the league an international flair.

The first thing that stuck out to me was the high quality of production. The games were available in high-definition with a lot of detailed graphics and information during games. The camera angles gave the viewer a full perspective of the physical pitch and the players. Statictics were presented throughout, giving viewers a ton of data to work with and think about. For example, the “wagon wheel” would animate where shots have been made and what the general tendencies of players are. Games were fast paced with lots of storylines, both on and off the pitch.

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NHL Trade Deadline: Speculation, Rumors and Information Overload

With the NHL trade deadline coming up, a lot of rumors and speculation has taken over sports websites, blogs and twitter feeds. Trade activity typically picks up around this time with teams deciding if they’ll make a run for the playoffs or start unloading players in the hopes of re-building for next season.

I find this to be incredibly frustrating for a few reasons.

1. Teams shouldn’t have to wait until the deadline to tweak their rosters. In my opinion, you have months in advance to plan things out, make your trades and give a team a chance to mesh together.

2. The rumors that are out there are typically baseless. It makes for great chatter, but really it amounts to nothing. Recently, a bunch of trades went down well before the deadline, which is a rare occurrence. I personally did not hear any rumors or speculation about the players who were traded, which makes me question how good the insiders at TSN and Sportsnet really are. Copper & Blue have a piece on this as well.

3. You can’t trust anybody. NHL teams are known to release names of available players and potential trades through different media to entice other teams and see what the value of their players is. Managers make very calculated moves to get ahead.

Major sports networks such as TSN and Sportsnet will have extended trade deadline coverage all day on their television broadcasts. Their websites will have real-time updates with analysis after every trade. Twitter is being used heavily to share information such as which team has a scout at a game and what trades may or may not go down.

Why so much speculation of potential trades and signings in the NHL?

For one, the trade deadline does have a lot of action. Last year alone, 31 trades went down on the deadline. (Wikipedia)

Second, the way contracts are set up, speculation will always exist. The free agency process, teams re-building and draft classes all contribute to the speculation.

Third, hockey is a game that relies on more than one superstar. To really build a successful team, the right group has to be assembled. From first line scorers, to third line pluggers and second pair defenceman, every position is vital. Speculation is not reserved for top players only. Every position is open to speculation, including minor league teams and junior prospects.

Even when a team gets a new player or loses one, it doesn’t guarantee anything. Picking up a player looks good on paper, but a lot of pairings just don’t work. You can blame this on “chemistry” or perhaps a bad fit in a coaches system. Regardless, this spurs on even more speculation.

Speculation and gossip will always exist in the game because of its business structure as well as the game itself. But being buried with more and more speculation is causing some major information overload. A lot of bad information is on the web and it’s up to fans to build the filters necessary to cut through it all.

The Hockey News: 100 People of Power and Influence

Source: The Hockey News

Latest post about The Hockey News’ annual list is here.

The latest issue of The Hockey News compiles the top 100 most influential people in hockey today.

The game itself has so many facets that it’s impossible to really measure influence. There’s the business side of it, so sponsors, owners, league executives and agents have influence. Then there’s the game play, so coaches, players and managers who determine how their teams prepare and perform have influence. Broadcast networks and mainstream media of course influence the game since they decide what’s presented, and how much.

I was surprised to see only one blogger make the list. Greg Wyshynski of Puck Daddy ranks at #92 this year, up seven spots from last year. He’s the only blogger to have ever made the list.

Fans themselves have a lot of influence on the game and use blog sites regularly to get the latest information and interact with others. Online activity of NHL hockey fans has increased significantly over the past few years with more subscribing to digital services (Financial Post). But the modern fan is more than just a consumer of the game. They also act as sponges learning the game and developing their own ideas and thoughts. They take the information out there and centralize it to construct knowledge on blog sites.

Having only one blogger on the list seems bizarre to me especially considering the amount of traffic and comments they get daily. In the past year alone, some major stories have been broken by bloggers. None bigger than blogger Tyler Dellow uncovering some dirt on Colin Campbell, a senior VP and the NHL’s head of discipline. Reaction from TSN, Globe and Mail and Puck Daddy.

It could also be that the list The Hockey News has compiled just ignores online activity as an influencer.

Phoenix Coyotes player Paul Bissonnette landed at #100 on the list. He has a total of 6 points in 80 career games (as of this post) and is known more for his fighting on the ice. But online, Bissonnette has become one of the most popular hockey types on Twitter (@BizNasty2point0). With over 34,000 followers, he ranks near the top of all hockey related accounts, even ahead of The Hockey News (@TheHockeyNews). Bissonnettes entertaining tweets are pretty refreshing for a league that has very robotic-like players when a broadcast medium is placed in front of them. He’s also a supporter of causes that help the homeless and has some unique fundraising methods.

His online activity and the nature of his tweets has the attention of a demographic that the NHL caters to and should get him a higher spot. Bissonnette updates regularly to give followers a behind-the-scene look at life in the NHL and promotes the game in a market desperate for fans.

The Hockey News needs to start examining online activity as an influence on professional hockey. I can understand how owners, players and media influence the game. But with more and more people online and the web being what it is, more attention needs to be placed on bloggers and online communities.

Campbell, K. (2011). 100 People of Power and Influence. The Hockey News, 64 (14), p. 14-23.

Hartley, M. (2011, January 25). NHL mobile apps top one million downloads as hockey fans go digital. Financial Post. Retrived from http://business.financialpost.com/2011/01/25/nhl-mobile-apps-top-one-million-downloads-as-hockey-fans-go-digital/.

Virtual World for Hockey Fans

The Edmonton Oilers announced the launch of an online community for kids. Rinksters is a place where children between 6 and 12 can play games, learn about the game and interact with other fans.

Would be interesting to see how using this site would impact future online activity. Would kids move on to start their own site, have a higher tendency to engage with other fans or even contribute to the collection of information and knowledge out there?

Clearly the Oilers are trying to draw in fans of a younger age and get them ready to spend money once they become adults. But this could also be a way to tap into the online activity and behaviour of fans once they mature.

Image from Edmonton Journal.

The battle goes on…and on: Bloggers and MSM

Great story about bloggers came out recently. Tyler Dellow of mc79hockey.com did some excellent research into some old emails between NHL Senior VP and Director of Hockey Operations, Colin Campbell and NHL Director of Officiating Stephen Walkom. These emails became public because of a wrongful dismissal case involving former NHL referee Dean Warren and the league. Within the emails, Dellow was able to uncover some of Campbell’s attitudes towards specific players, as well as his concern with calls made against his son, who plays in the league.

Dellow’s article can be found here.

Here’s TSN’s take on Dellow’s findings.

Dellow’s interview on The Score: http://video.thescore.com/watch/glenn-schiiler-one-on-one-with-tyler-dellow

Needless to say, Dellow got a tonne of attention for the great work he did. Whether or not you care about the findings of his research, the fact is he took the time without any monetary motivation and on his own time, to decipher through documents. He raised some really interesting questions about the league and how it handles its referees. All of this is public information. He just took the time to work with it.

Aside from questioning whether or not Campbell should keep his job, a lot is being discussed about the relationship between bloggers and MSM. Talk of how one is better than the other or how bloggers will take over the jobs of MSM, to me, is a big stretch. Questions have been raised about why it took a blogger to dig out this stuff and what role sports journalists have.

How social media destroyed the NHL All Star Game.

The NHL is in the midst of reviewing the state of the game. Managers have lots to discuss but the two topics that are interesting are the All Star Game festivities and the leagues development of a social media policy. TSN’s Darren Dreger is covering it here.

Over the course of a weekend, the All Star Game, including the skills competition, is a great way to promote the game and showcase the best talent in the league. But the whole event has gone stale. The game itself is pretty meaningless as the players don’t really compete during the game to avoid injury. The games format (East vs West, North America vs The World) has changed in the past but really there is no significance to it. Fans do get to vote on the starting lineup, but besides that, there isn’t a way for fans (or potential fans) to get involved

Social media and evolving technologies has really changed the attitude towards the NHL’s showcase event. Hockey fans have found other ways to interact with the game and learn more about it.

In the past, seeing a player that plays for a different team was rare. So when they did show up, it was a big deal. But now, every game is available anytime, anywhere. Both TV and mobile technology ensures fans don’t miss a second of marquee games. It’s not as big of a deal now when these superstars come into town.

Game highlights and stats are readily available on the web soon after, which can be shared, analyzed and commented on. Fans can then head to message boards and blogs to interact with others. All this promotes the game and keeps people engaged.

Fantasy league hockey lets fans create their own list of all stars to compete with friends and other poolies. Prizes and bragging right at the end make it even more interesting. This generates a lot more interest in less important games.

Video game such as the EA Sports NHL series gives fans the opportunity to experience players and see the matchups they envision. Gaming is a great way to get involved and learn more about hockey. Why watch a meaningless game when you can experience the game with the all stars.

Fans don’t just consume the information and entertainment. Instead they take it and do something else with it. This is something the all star game does not allow. Fans in the mean time, have found other ways to learn about the game and get more from it.

Lets hope the NHL gets a social media policy in place so some of the more interesting characters of the league can get more exposure and give fans what they really want.