Digital Tribes

Thanks to Matheiu Reynolds for a nice summary.

Gotved’s triangle attempts to encompass the entities that make up out cybersocial reality. The first three, culture, interaction and structure form the initial triangle. When time and space is added, each of the initial three entities evolves and is influenced in some way.

When looking at this triangle, I looked closer at the cybersocial reality for bloggers and fans interacting online. How is their reality formed online? Why have fans been able to take offline conversations and take them to a new digital arena? Were new rules created when fans developed this online community or did the same offline rules transfer over?

Gotved, S. (2005). The Construction of Cybersocial Reality. In D. Silver & A. Massanari (Eds.),
Critical Cyberculture Studies (p. 168-178). New York: NYU Press.

Abstract…on poster

Fans of professional sports support their teams and players by attending games, buying merchandise and expressing their passion for the sport. With a long history in the city of Edmonton, the game of hockey is deeply engrained within Canadian culture and has a large and passionate fan base.

With the development of various user-friendly communication technologies and the cost of using these tools decreasing, fans have been able to develop information regarding their sport and share their ideas within a broad community.

Why sports as a project for the MACT program?

It’s hard to ignore sports in Edmonton. Whether it’s hockey, baseball, football or basketball, there’s some history of it here in Edmonton. The majority of events, including soccer  and motorsports, at any level, can draw major crowds anytime.

The inspiration for this project is the amount of websites and fan generated information that have popped up in the past few years. Originally, if you wanted to get any hockey information, you would head to an established news outlet such as TSN or CBC.

Since the internet is now readily available to almost anyone, and the simplicity of the technological tools has increased, a lot of more people are getting involved in the development and maintenance of information. This links back to Clay Shirky’s work about group formation (EXT 503) and social media.

You can find a few blogs and websites of individuals who not only provide their commentary and opinions about hockey, but have also developed new and unique ways of tracking statistics. They’re great examples of individuals generating their own knowledge and information.

Social Networks

Using and Managing Communication Networks (Second Spring Institute)

Produsage

Axel Bruns concept of “produsage”. Key concepts.

1. Open Participation, Communal Evaluation

2. Fluid Heterarchy, Ad Hoc Meritocracy

3. Unfinished Artefacts, Continuing Process

4. Common Property, Individual Rewards

Social Capital

Social capital, which is the “capital captured through social relations” (Lin, 19) plays an integral role for communities of practice to achieve its knowledge management goals. This social capital is developed by building and maintaining social ties to those within the group and those outside of the group. The amount of social capital an individual has can greatly benefit the community of practice they are in. According to Nan Lin, “capital is seen as a social asset by virtue of actors’ connections and access to resources in the network or group of which they are members” (Lin, 19). Members of the COP each have relationships with one another that they can transfer knowledge between. They also have contacts that are outside of the community that can be vital for the knowledge development amongst the group.

Lin, N. (2002). Social capital: A theory of social structure and action. New York: Cambridge University Press.

Group Transactions

Group Transactions (1st Spring Institute, 2009)
COMM 503

Clay Shirky, in his book “Here Comes Everybody” has a lot of interesting things to say about social media and the impact it has had on groups.

“…most of the barriers to group actions have collapsed, and without those barriers, we are free to explore new ways of getting together and getting things done.” (p. 22)

Yochai Benkler’s concept of networked information economy:

…system of production, distribution, and consumption of information goods characterized by decentralized individual action carried out through widely distributed, nonmarket means that do not depend on market strategies.

Participatory culture – regular citizens have ability to not only consume but also contributors and producers. Jenkins et al (2006) describe participatory culture as one:

1. With relatively low barriers to artistic expression and civic engagement
2. With strong support for creating and sharing one’s creations with others
3. With some type of informal mentorship whereby what is known by the most experienced is passed along to novices
4. Where members believe that their contributions matter
5. Where members feel some degree of social connection with one another (at the least they care what other people think about what they have created)

Source: Wikipedia

Dr. Gordon Gow set up a course blog in 2010: http://mactcomm503.blogspot.com

Benkler, Y. (2006). The wealth of networks: How social production transforms markets and freedom. London: Yale University Press.

Jenkins, H, Puroshotma, R., Clinton, K., Weigel, M., & Robison, A.J. (2005). Confronting the Challenges of Participatory Culture: Media Education for the 21st Century, available at http://www.newmedialiteracies.org/files/working/NMLWhitePaper.pdf.

Shirky, C. (2008). Here Comes Everybody. New York: Penguin Press.

McLuhan

“We become what we behold. We shape our tools and then our tools shape us.”

 – Dr. Herbert Marshall McLuhan (July 21, 1911 – December 31, 1980)