Edmonton Oilers

Thoughts on the Oilers: 2014/2015 Season, Forwards, Defence, Goaltending

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Leon Draisaitl

Leon Draisaitl

This is year two of the MacTavish-Eakins era and needless to say, there has to be progress following last season’s train wreck.

Forwards

I think the new additions will be a massive boost to the club. Experience still counts in this league, so it’s refreshing to see guys like Pouliot and Purcell flanking a very young and developing core. Both are still in their primes, making serious money. But both should be counted on for secondary scoring.

The top six overall looks like a legit NHL group. But because of the weaknesses at centre, this club is one injury away from entering the McDavid sweepstakes. There is never a good reason to keep a player under 20 on your roster, unless he’s Crosby or Ovechkin. And again the Oilers will be relying on a young prospect to produce with Draisatl securing the second line centre position. Here’s hoping he can at least get the softer minutes (i.e., offensive zone face offs, power play time, against easier competition). With such a glaring hole at centre, I think most assumed the Oilers would’ve sought out a veteran player like Derek Roy or Derek Legwand.

Defence

This group is definitely an improvement from last season, with the addition of Fayne and Nikitin. But it is still far from being a top NHL caliber group. Guys like Schultz, Klefbom, Marincin and Nurse are still developing, but will likely be asked to play high end minutes. If this club can stay healthy, and the team is smart enough to keep Petry long-term, I think they can compete well in their division. My expectations when it comes to how they play as a unit is much higher with the addition of Craig Ramsay on the staff. It’ll be interesting to see if he can find a way to better utilize this group and find some success in 5-on-5 situations.

Goaltending

This is one area where I’m still unsure about. If the coaching staff can limit the ridiculous amount of clean zone entries and two-on-ones like last year, I think this tandem is good enough. But if those same defensive lapses and poor coverage emerge from last season, no goalie will stand a chance. Here’s hoping some stronger possession play through all three zones will help the goalies. From what I saw last year and the pre-season, I’m predicting Fasth comes out as the clear cut number one goalie by November.

Bold Predictions

Regardless of the glaring hole at centre and the question mark in net, I think there’s a lot of potential in this current roster. The wings have a lot of talent and experience, and stack up well against the top teams in the league. The defence has improved with new roster players and the addition of Ramsay. MacTavish has brought in proven possession players with experience, which should hopefully translate to less time scrambling and chasing the puck. An additional 10 wins from last season isn’t asking for much, so I’m predicting they make a jump up to 10th in the west this season.

2013/2014 Season:

29-44-9
67 PTS
203 GF
270 GA
14th in the West

2014/2015 Predictions:

39-36-7
85 PTS
220 GF
240 GA
10th in the West

Top Scorer: Taylor Hall
Best defenceman*: Jeff Petry
Likely to get dealt: David Perron

*Based on boxcars and advanced stats

Recommended Links

The Autumn Leaves Drift by My Window – Lowetide

Are We There Yet? – Copper and Blue

Oilers Rig Podcast – The Oilers Rig

Following the Oilers

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In the midst of all of the losing and failed playoff attempts are questions from concerned friends and loved ones.

          Why do you still cheer for the Oilers?

          It’s the same thing every year. Aren’t you sick of it?

          Are you okay?

Surrounding those questions are taunts and ridicule, constantly reminding us that it’s been a long time since the Oilers made it to the playoffs. That the Oilers have only made the playoffs 7 times in the past 18 seasons is easy to showcase. And that any sort of memory of dynasties should be washed away with the tears of pain and disappointment.

So why DO we follow this team?

First it’s important to review how we got in this position. My own real commitment, when I had the attention span to watch games and follow the news, started well after the dynasty days. This goal right here from the 1997 playoffs. Game 7, Dallas, overtime.

I was hooked. And every year since, despite all of the losing, the attachment grows. I’ll try to explain.

The Oilers being terrible has led to some unintentional consequences. All of which have played a significant role in our personal attachment to the team. While famous research studies have pointed to basking in reflected glory, I would argue that Oiler fans are basking in an addiction to uncertainty.

From the uncertainty that stems from professional sports, we’ve created an excessive amount of discourse. Think of the message boards, the blogs, the comments, the tweets. All filled with speculation and the ensuing gossip, which serves as a bridging tool for strangers to connect, share ideas and build community. And built on the foundation of the speculation and gossip across these channels are the storylines. Think of any player drafted and their back story before coming to training camp. Or when a player is playing poorly, we ponder what changes are needed in the lineup.

And from the storylines, we build these unique characters. We develop these strong attachments to players in the hope that they succeed (or fail depending on your outlook in life). Each character carries traits and skills, creating numerous short and long compelling narratives that we want (or hope) to see the completion of.

And at the very heart of all of this is the community, which includes fans, writers, broadcasters, and anyone else watching the game. The stories need a medium to be exchanged and extended, and it’s the social aspect of fandom that drives the communal and individual attachment to the game.

Now if the team wasn’t terrible, I’d argue there would be less to speculate on. I can only imagine what it’d be like supporting the Kings or Bruins. I’m pretty sure the topics would not include fledgling 4th round draft picks and failed defensive systems. The Oilers being terrible really is why it’s hard to quit now. We’ve invested so much time and energy following the story, it’s hard to turn away from the uncertainty and the possibility that some sort of conclusion exists. Combine that with the community you’re a part of, and the regular discourse, there really is a social attachment to the game that’s difficult to break.

Finding the SuperFan

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An Oiler fans trek through blogs, hockey analytics and academia.

Back in 2008, I decided it was time to head back to school to finish a graduate degree. Something I can do part-time, something related to my day-job, and something that would interest me enough to stay motivated. I came across the Communications and Technology program at the University of Alberta while surfing the web and decided to take the plunge.

My background was in sociology and my interests were always research methodology and group dynamics (how do groups get together to accomplish stuff). I figured a lot of the technology starting to take off was changing the way groups interact and to how much they could accomplish as a group. My main interests have always been information and knowledge management. How do we know what we know, and how do we work collectively to build new knowledge and information. That group dynamic is always intriguing since it’s been occurring for centuries, but has really accelerated because of the advancement of communication technology. The web is an obvious example, but what is it about the web and what sort of rules apply that allows it to be so critical for information development and knowledge sharing. It was pretty high level thinking at the time since I honestly had no idea where my graduate career was going to go.

The Program

Before starting the MACT program, all applicants had to submit a research idea for their final project. I had no clue what I wanted to do, so I decided to something work-related and chose electronic health records. It was a hot button topic in healthcare, so I thought some sort of research on it would be interesting. I received my acceptance letter and was to start the program in the spring of 2009.

All students were also asked to maintain a “digital portfolio” (i.e., a blog) as a way to centralize assignments and reflect on key topics. Not many students actually did one, but I figured this might be a useful way to find a supervisor for my final research paper.

Within a couple months of starting the program, getting deep into communication theory, I realized there wasn’t anything interesting about electronic health records. There had already been a ton of research on it, including the type of technology used, its adoption in various countries and the benefits of it. That realization and the fact that others in my cohort had some killer ideas, I knew right away that I needed to find another topic.

Reset

By the end of the spring session, which included a three week residency-type set up on campus to complete a two courses, I was absolutely spent. We covered a ton of material and new concepts and spent hours completing assignments and presentations. I really tried to apply my research topic of health records to everything we covered, but it just wasn’t interesting. My attitude about the program reflected it. And my grades showed it as well.  Continue reading →

Oilers4Life

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Source: Edmonton Oilers

Source: Edmonton Oilers

Derek Zona of Copper and Blue posted an interesting question for Edmonton hockey fans: Why haven’t you quit the Oilers?

It’s a fair question that I’m sure most Oiler fans have thought about. The team last won the Cup in 1990. It’s been eight years since the team made the playoffs. And since Daryl Katz took ownership of the club, the Oilers have been the worst team in the entire NHL.

For an outsider who may not value sports fandom, this may seem like a bizarre scenario: sports team keeps losing, yet the fans keep coming back for more. So here’s my response to Derek’s question.

Being a fan doesn’t follow the same traditional model of consumption that other products rely upon. It really functions in a unique ecosystem that has all sorts of weird norms and values. It’s tough to rationalize a lot of what happens in a cartel like the NHL and compare it to other consumable products.

A key element of being a fan of sports teams is continuously extending the product, before, during and after any game. Think of the conversations you’ve had about the Oilers with others, the articles you read, the stats you’ve glazed over, the digital artifacts you may have created (i.e., blogging, Youtube, etc). I don’t think there’s any other product for humans to consume that involves so much time and effort.

All of this continuous extension really engrains the fans deeper into their team. Quitting the team means you leave behind the continuous extension, a lot of which is spins off some extremely positive stuff that probably gives fans some relief from the losing. A lot of the positive relationships built, whether it’s at the game or online, keep fans following the shared product. And having a shared product like the Oilers also gives us a vehicle to connect with others and share our own ideas and values….all the stuff that’s critical for community building.

Trying to calculate your sunk costs like they do in the Freakonomics podcast (“The Upside of Quitting”) Derek links to is tougher for sports fans who consider quitting their teams. It’s tough to put a number on the emotional and intellectual investment you put into following the game and extending the content.

So good luck to the Oiler fans who want to quit now. Especially the bloggers and hockey analytic folks who have made valuable contributions to the game. Your creativity and intellectual contributions have you got you all in too deep. 😉

Related: Hockey Gossip and Blogs (2012, February 1)

Deconstructing the Jersey Toss

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"The medium is the message." (1964)

“The medium is the message.” (1964)

Originally posted at Hockey in Society.

The jersey of any sports team, professional or not, holds a history, a story, and many different meanings. The message that resonates with any sports jersey is different depending on who is involved in the communication process. To some, the jersey simply designates who plays on what team. For others, a jersey holds significant, personal meaning which can be immersed in a narrative to build and share.

During two embarrassing losses on home ice this past season, two Edmonton Oilers jerseys were tossed by fans on to the ice. Both were acts of frustration and disapproval towards the club and their miserable performance. Many understood why the fans threw the jersey, while others, including Oilers goaltender Ben Scrivens, questioned why the jersey was used as the medium to send a message.

“I’m from (Edmonton). You’re not just disrespecting guys in the room you’re disrespecting guys who wore the jersey before us … Messier, Gretzky, they all take pride in wearing that jersey. You’re a fan, you get to say and do whatever you want, call me whatever name you want, but when it comes to that logo, that’s a sacred thing for us. It’s disheartening for me to see our fans treat it that way.” (Canoe.ca)

The crumpled jersey on the ice for all to see was significant because it was an extreme response to a poor performance. It brought to light the narratives, history and meaning we each have as fans of the team. And, aside from the disrespect to the past players as Scrivens pointed out, the toss of the jersey also challenged and disrupted the traditional communication channels sports fans have established with their team. Continue reading →

Oilers Positives and Negatives 2013-2014

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oilers_sabres_hockey_30120629-e1391483874353

Source: O.Canada.com

It’s disappointing when something doesn’t meet your expectations. It’s even more disappointing when your expectations weren’t even that high to begin with.

My prediction at the start of the year was that the Oilers would finish between 10th and 12th in the west. RNH was recovering from shoulder surgery. Gagner got hurt in pre-season. And, compared to playoff teams from last year, the Oilers defensive core lacked NHL talent and experience. Add to the fact you had a coaching staff with very little experience and a very young top-six, I just couldn’t see this club making the playoffs as a wild card.

Going through my Oilers posts from this season, I’ve compiled what I think were the positives (believe it or not, there were some) and negatives.

Continue reading →

Ryan Smyth – The Generational Player

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Pretty memorable night this past weekend. In case you missed it, here’s the highlight from the game.

I’ve never experienced anything like that and I don’t suspect many other have. Almost makes you forget about the disastrous season.

The funny thing is, Smyth has been on the team for three years since his return. Yet we didn’t pay much attention to him, mainly because he was playing a reduced role. We knew he was on the team, but I don’t think anyone really, truly appreciated his accomplishments until this past weekend.

Smyth really did define an entire era for the Oilers. For me personally, he was the face of the franchise, that generational player every team desperately searches for. Around the time I really started following the Oilers was when Smyth was just starting his legacy. Losing him is losing a big part of the Oilers fan experience.

Reflecting on his career and following the #94memories discussion on Twitter, it’s crazy to think that every significant event I’ve experienced as an Oiler fan, he was there.

Continue reading →

Questions following the Public Lecture on Hockey Analytics

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Source: Edmonton Oilers

Source: Edmonton Oilers

In case you missed it, the Communications and Technology program at the University of Alberta recently hosted a public lecture on hockey analytics. I really enjoyed speaking at the event as I got to connect my research as a student of the program with some of the real-life work bloggers are doing online.

I can’t say enough about Michael Parkatti, who put together a solid presentation on the fundamentals of hockey analytics. If you haven’t seen the presentation, you can access it on Livestream.

What was remarkable was how big of a response the session received. The session drew a full house at the downtown campus and has since drawn over 1,600 views online. I was especially blown away by its distribution on Twitter and the positive feedback we received.

Following the session, I received a few questions from attendees and others who caught the session online. I thought I’d share some of these and my responses.

Continue reading →

Hockey Analytics: The new wave of information and the online fan community that is driving the field

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In case you missed it, the Communications and Technology graduate program at the University of Alberta hosted a public lecture on hockey analytics this afternoon in Edmonton.

        Link to full lecture on Livestream

        Event details including speaker bios

We had a great turnout in the classroom with people of various backgrounds in attendance. Along with hockey fans, there were members of the U of A faculty, students, bloggers and even employees of the Edmonton Oilers in the classroom.

I want to thank Michael Parkatti for his in-depth presentation of hockey analytics. Michael’s contributions to the field of hockey analytics have been extremely valuable and he continues to track game stats on his blog, Boys on the Bus. I really hope people left the session with not only a better understanding of hockey analytics, but also an appreciation for the work fans have done online.

My main motivation for putting this session together was to promote the field of hockey analytics and really showcase the kind of work hockey fans are doing online. Hockey analytics is still many years behind other sports in terms of tracking and collecting data. But there really is a lot of potential for continued growth and development of hockey information.

Continue reading →

Gold!

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Sochi 2014

Sochi 2014

Well, that was fun.

It was nice to be reminded what meaningful hockey looks like. I thought the tournament was a great showcase for hockey, and really highlighted the skill and speed of the game. No useless pushing and shoving after the whistle. No meaningless fights. Just hockey.

A gold for Canada was expected, but with excellent goaltending apparent across the tournament, along with a knock-out format, anything could’ve happened. Thankfully Canada can boast back-to-back gold medals and move on from all the hype and gossip that lead up to the Olympics.

A personal highlight for me was watching Teemu Selanne play his final tournament for Finland and win bronze. The 42 year old has had such a remarkable career and continues to play well as he gets older. He, along with Martin St. Louis, are great examples of age being just a number. I can’t imagine the work they do to keep doing what they do. Just unreal.

And now, back to the grind of being an Oilers fan. Last I checked, they won five of their last seven, Ben Scrivens was playing well, and the team is destined to ship out real NHL players for draft picks.

Recommended Links

Welcome….To The Machine – Black Dog Hates Skunks