Posts related to my time as a student in the Communications and Technology MA program at the University of Alberta.
Looks like my research paper, SuperFan 2.0 – The Produsage Qualities of Hockey Fans, won’t be presented at the MIT Sloan Sports Analytics Conference in March 2013. Pretty disappointed, but looking forward to seeing the research being done in a rapidly developing field.
The conference takes place on March 1-2, 2013 in Boston, MA.
It’s shaping out to be bigger than last year, so definitely check out the website for more information and content here: http://www.sloansportsconference.com.
Source: Wikimedia Commons
If I had extended my tenure as a student, my research would have probably focused solely on hockey fans who conduct data analytics. Blogs, which was the focus of my MACT final project, would play a prominent role, along with other social media tools and analytics software.
That got me thinking of what other research projects could possibly spin out from the research I did complete. Here’s my random, evolving list:
– History of hockey analytics
– Comparison of hockey fans across teams, regions and their online activity
– Does following a horrible team make you more likely to get into hockey analytics? Looking at you, Oilers fans.
– Interview people who do hockey analytics to find out why they do it, what methods they use, what barriers they face and/or what they think the future holds for hockey analytics.
Without a doubt, a tension exists between hockey bloggers and those who work as members of the mainstream media (MSM). The lines that separate the two groups have blurred as both fans and those with official press passes to cover the game interact and participate online. Communication tools and software have become more readily available and easier to use, allowing anyone with a basic understanding of the technology, and an interest in the game, to participate online.
In the past few years, bloggers have made the jump to more mainstream platforms and we’ve also seen those with press passes, such as fomer Edmonton Journal writer Robin Brownlee, get into blogging. In his latest post for OilersNation, “Deep Thoughts XXIV: Ties that bind”, he had this to say about the current state of hockey coverage: Continue reading
Source: Wikimedia Commons
Recently read an insightful book called “The Information Diet: A Case for Concious Consumption” by Clay Johnson (2012). Using the current food/obesity epidemic as an analogy, Johnson highlights the problems with our current pattern of information consumption. Some alarming things really come out of this book including how the over-consumption of information:
I think most can attest to the disruption information can cause in our personal and professional lives. Smartphone’s have converged our information streams, making email, social media, RSS feeds, etc conveniently centralized and easily accessible. As great as it is to have information readily available, conscious decision making is required by individuals to control and efficiently use the content we consume. This doesn’t mean just setting up filters, but also to question the source and added processing of the information.
While Johnson cites his experience working within American politics, I tried to relate his ideas to the experience of hockey fans. Sports fans are different than fans of other genres such as movies, films and literature as they have been found to engage with the game before, during and after live events (Gantz et al, 2006). With so many sources of information and so much to do with it, including fantasy league participation, gambling and blogging, fans are vulnerable to information over-consumption. The information can be disruptive to fans day-to-day lives and impact their mental state and decision making. Then again, “fans” is, in fact, short for “fanatics”.
With the NHL Draft passing by and the start of free agency on July 1, I would love to hear the experience and tactics of fans dealing with the abundant information.
References:
Gantz, W., Wang, Z., Paul, B. & Potter, R.F. (2006). Sports versus all comers: comparing TV sports fans with fans of other programming genres. Journal of Broadcasting & Electronic Media, 50(1), p. 95-118.
Johnson, C. (2012). The Information Diet: A Case for Conscious Consumption. USA: O’Reilly Media
Related links:
Infovegan (SuperFan 2.0)
NHL Trade Deadline: Speculation, Rumors and Information Overload (SuperFan 2.0)
Importance of Hockey Analytics (Hockey in Society)
Information Malnutrition (National Post)
Here’s the extended abstract for my final research paper entitled SuperFan 2.0 – Exploring the Produsage Qualities of Hockey Fans.
Introduction and Problem Definition
Professional sports are a billion dollar industry as fans attend live events, collect merchandise and gamble on outcomes. Information is also a major product of professional sports and has been used by sports fans to predict outcomes, participate in fantasy league contests and to interact with other fans. Past research has depicted fans as simple consumers of professional sports. Fans have various reasons to follow sports and use various technological tools to stay informed and interact with other fans. There was found to be a lack of research regarding the role hockey fans play in the creation, development and distribution of information. The advancement of technological tools, combined with the participatory culture fans operate within, has given fans more opportunities to be creators and distributors of information.
Methodology
This study is designed to answer the following research question:
Based on the key principles of produsage (Bruns, 2008), can hockey fans be considered “produsers”?
This study used a qualitative content analysis to examine a single fan generated hockey blog. Content from this blog, including the homepage, options for users of the blog and blog articles, was coded using the following four key principles of produsage as a guide:
Findings are based on the activity of hockey fans on the selected blog. These findings are then categorized by produsage principle and reviewed to ensure reliability and validity.
Results
Based on a review of one hockey blog and its users, hockey fans can be considered produsers. Hockey fans who engage with the game through blogging meet the four key characteristics of produsage. Fan activity has changed the traditional production-consumption model as fans are now taking on a greater role in producing content. The blog articles and corresponding comments function as an example of a fan community sharing content and developing information within a participatory culture.
Conclusion
The research question is addressed by comparing the findings of the content analysis to the four key principles of produsage. How professional sports leagues such as the National Hockey League can engage with their fans in a produsage environment is discussed. The weaknesses of the study, as well as areas for further research are also addressed.
Source: Wikimedia Commons
Data analytics is a collaborative exercise with the network (both operational and social) being a critical component of any analysis. The right environment has to be in place for people to contribute, develop and share data. To transform the data into information, context is drawn from the network as individuals apply their backgrounds, experiences and ideas to push the development of a concept. Once the data transforms into information (and later knowledge), the network will distribute the information to those who can use it and develop it further.The importance of collaboration was highlighted at the Analytics, Big Data and the Cloud conference, which presented various topics related to data analytics such as health, productivity and community. One session of personal, and academic interest, was related to professional sports. A description of the session: Continue reading
A few examples of mashups involving the game of hockey. Professional sports aren’t just events fans attend for entertainment. Instead, they become engrained in the culture surrounding fans.
Hockey and Religion
A church in Montreal took out an ad in a local newspaper encouraging fans to pray for a playoff spot for the Montreal Canadiens (via The Star).
Through different tools and applications, the space between fans and professional athletes has diminished significantly. The conduit between the two parties has been removed as social media replaces traditional media outlets as information distribution platforms. A new relationship exists between fans and professional athletes as the rules of engagement are still being worked out.
Recently, a blogger compiled some statistics to examine the amount of chances a team creates when a certain defencemen are on the ice. Using both traditional hockey stats and advanced statistics, Dellow pointed out how Oilers defenceman Ryan Whitney struggled in comparison to his teammates. Dellow then posted his findings on Twiiter, much to the chagrin of Whitney.
Not surprised the blog post upset Whitney. Reputation is critical for professional athletes and their market value. But the work of hockey bloggers is becoming more and more engrained in the mainstream information surrounding the game of hockey. Fans are analyzing the game and using various communication tools to create, develop and share information that reaches professional athletes and managers.
Whitney’s tweet was trying to reduce the significance of the blogger by portraying the individual as someone who’s distant from the game. I do agree that bloggers are similar to World of Warcraft and fantasy league fans as they all engage within a participatory culture. All three categories include fans who do more than just consume, but also produce new, creative content.
But it would be in Whitney’s best interest to see fans more than just passive consumers of the game. Rather than mock the blogger, Whitney would be better off either ignoring the critique completely or raise counter-arguments. The last thing he should do is mock fans who participate as contributors to the information surrounding the game.
Happy to announce that I’ve completed all the requirements for the MA in Communications & Technology program. A big thank you to Dr. Gordon Gow for supervising my final research project.
Thanks to the MACT instructors and staff. And of course, the students including the very talented 2009 Cohort. Really was a pleasure working with you all.
Source: Wikimedia Commons
David Staples of the Edmonton Journal reported Friday that the Edmonton Oilers have employed an analytics team to assess player and team performance. Interesting timing, since a growing number of NHL teams, including the Oilers, have representatives at the MIT Sloan Sports Analytics Conference this weekend in Boston. The Oilers’ analytics team is made up of “university professors, business analytics specialists and hockey bloggers with analytics expertise” (Staples, 2012). One member of the team is Bruce McCurdy, a contributor for The Copper and Blue blog, as well as the Edmonton Journal’s Cult of Hockeyblog.
It’s great to see the Oilers recognize the contributions a blogger can make to the information and knowledge surrounding professional hockey. Enough research and evidence exists that demonstrates the benefits of blogs. Allowing anyone to participate, providing less restrictions compared to other publications and allowing individuals to collaborate are just a few of the benefits. Unfortunately, the hockey club fails to acquire the full benefits of blogging communities. McCurdy can definitely be that link between the hockey team and the online community, but to really benefit from the collective intelligence of fans more would need to be done. Moving away from the traditional producer-consumer business model to one that welcomes participation and engagement from more fans would increase the chances of uncovering information and knowledge that could benefit the club. This would include the Oilers management being active, trusted participants within the community without trying to control and dominate the development. As it stands, the collective intelligence generated within blogging communities is still uncharted territory.
Yochai Benkler (2011) put it best:
For the commons has finally come into its own. Because in today’s knowledge economy, the most valuable resources – information and knowledge – are themselves a public good, and the best way to develop and maximize this good is through millions of networked people pooling that knowledge and working together to create new products, ideas, and solutions (pg. 153).
Related: Blog post from last year regarding the MIT Sloan Sports Analytics Conference here.
Related: Blog post about a hockey blogger looking to crowdsource data collection for analysis here.
Benkler, Y. (2011). The Penguin and the Leviathan: The Triumph of Co-operation over Self-Interest. New York: Crown Business.
Staples, D. (2012, March 2). Oilers start up analytics group to delve into Moneypuck issues. Edmonton Journal Cult of Hockey. Retrieved March 2, 2012 from http://blogs.edmontonjournal.com/2012/03/02/oilers-start-up-analytics-group-to-delve-into-moneypuck-issues
The SuperFan 